I keep it simple: discover, define, develop, deliver. A classic recipe — with a few secret spices of my own.
Curious? Let's chat
Worst case, we have a great conversation :)
Hello, Im Julia :)
I am based in London originally fro Ukraine, building digital products that feel simple, thoughtful, and genuinely useful. I love clear communication, strong collaboration, and leading with curiosity and confidence. I have built product foundations as a founding designer in early-stage startups and shaped large-scale experiences within established organisations like BBC, PwC, and YouGov.
I care about creating work that has real purpose and helping teams move quickly without losing quality. I appreciate direct, kind, smart people who challenge ideas and push for better outcomes. Outside of work I am usually hiking somewhere beautiful, getting lost in great electronic and live music, or discovering something new in the city.
I enjoy bringing positive energy, structure, and honest thinking to every team I join. If you like building meaningful products with a clear vision and strong craft, we will get along well.
You made it this far. Might as well say hello ;)
Work Examples
Enterprise systems, healthcare platforms, and media experiences.
I design products that handle complexity with clarity and scale to millions of users.
BBC – Multi-Platform Media App
Consumer Media • Mobile • UI Systems
If you want to see high-fidelity UI and accessible design for a global media product, view the BBC work.
Redesigned and delivered as a cross-device component consistency for millions of users.
PwC – Enterprise Client Platforms
Enterprise • B2B • Productivity Tools
If you want to see large-scale enterprise UX with stakeholder alignment and motion-enhanced onboarding, check PwC.
Improved onboarding time by 20% and validated platform concepts through iterative prototyping and testing.
CaseCTRL – Surgical Scheduling Platform
SaaS • Healthcare • Complex Data Systems
If you want to see deep UX thinking for complex workflows and dashboards, explore caseCTRL.
Designed multi-actor scheduling logic and dashboards for surgical coordination.
Focused on efficiency, clarity under pressure, and reducing cognitive load in medical workflows.
Upside Health – Patient Engagement Platform
Healthtech • Mobile App • Design System
If you want to see a healthcare mobile experience with measurable adoption uplift, review Upside Health.
Led design system creation and UX improvements that boosted feature adoption by 25%.